Put the load behind the EV wheels


Markets around the world are accelerating faster than ever towards a future EV. Last month, Biden took a historic milestone in sign a new order aiming for half of all new vehicles in the US to be electric by 2030, while in the UK the government aims to end the sale of new gasoline and diesel cars in the same Time range.

Manufacturers continue to move away from traditional ICE vehicle models, with Tesla releasing more than 1,000,000 all-electric cars on the road in the world, Audi e-tron electric rapidly gaining momentum and Volvo increasing the performance of hybrid cars to increase the distance people can travel using only electric power.

And that’s not to say that consumers’ appetite for electric vehicles is increasing, especially with environmental factors now higher on the agenda; surprisingly, there is still work to be done to convince North American drivers less than half (45%) are motivated to buy electric vehicles to reduce their carbon footprint.

But, despite all the disruption caused, the question remains whether widespread adoption can become a real reality over the next decade …

The current landscape of electric vehicles

One of the most difficult obstacles, among many others, that retailers and businesses must focus on is the lack of infrastructure and available charging points. From an infrastructure perspective, it was not until the end of 2020 that the The UK’s first electric forecourt open, and in the United States, chargers are unevenly distributed, with California having almost the same number of charging stations as the 39 States with the lowest combined number – showing that the underlying network must accelerate, and accelerate rapidly.

Along with improving access to electric vehicle charging, the volume and location of stations will be critical to the level of market growth required, as currently 27% of potential buyers fear running. out of charge and indicate it as an obstacle to purchase; this will need to be addressed if the UK government’s net zero goal is to become a reality by 2030.

It is essential that many charging points be installed to reassure this new generation of drivers, especially since more than half expressed concerns over range anxiety, allowing them to feel confident that they can charge on the roads and not just at home.

Here is how mass recharging points can be implemented efficiently and above all successfully.

Refine metrics to optimize results

The famous quote, “Data is a precious thing and will outlast the systems themselves”, could not be more true. Tim Berners-Lee, inventor of the World Wide Web, pointed out that data has always been available, but now it is real-time, faster, and comes from everywhere. It is an opportunity for savvy companies eager to adapt and evolve.

Widespread installation can lead to shortcomings, but a data-driven approach can help gas stations, retailers, and governing bodies understand what is required for large-scale EV adoption: the costs associated with it. installation, regional variations, key EV driver demographics, altered pandemic habits, and places that have a high ROI.

At Kalibrate, we use Location Intelligence data and information to provide our clients with insight, as not only does this allow a constant decision-making process when they start creating uniquely custom-made electric forecourts that include cafes, catering services, well-being. zones, business lounges and stores, but it allows them to confidently tap into a whole new source of revenue.

Likewise, the use of the data provided by Location Intelligence allows our customers to become the pioneers of the electric vehicle movement and to attract the 41% of drivers who want charging points for electric vehicles in existing service stations, as well. than more than half (57%) in stores.

Moreover, the fact that three quarters (75%) of North American companies say they are ready to take advantage of the spread of electric vehicles, underscoring the maturity and appetite of the United States to widely adopt this next generation of transportation.

It will be essential for all businesses to use the information they can glean to find out who the consumers of EVs are and the journeys they take today, but also how that changes as we move up the curve. from adoption to mass ownership.

A cleaner future

The market is approaching a tipping point and it is an exciting prospect that people like Shell, 7-11 and many others see value; 7-11 plan to open 500 EV charging ports by the end of 2022, and the key to success will be using data insights to support and accelerate a nationwide electric vehicle deployment.

Clearly, legislation, manufacturers and consumer demand will spearhead the mass adoption of electric vehicles, especially as environmental factors increase in importance. A situation of gradually, then suddenly may be looming.

But if the charging point problem is not solved, it could put the brakes on future wheels of electric vehicles.

By Anila Siraj, Head of Alternative Fuels Strategy at Kalibrate

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