New Wix Tool Helps Improve Website Accessibility


One billion people around the world use accessibility features to browse the Internet.

Yet when it comes to making our websites accessible, many of us scratch our heads.

How do you start to analyze your site to make sure it can be liked by everyone?

With the launch of the Wix Accessibility Assistant, businesses can regularly scan their websites for issues and resolve them in minutes.

What does accessibility mean for websites?

The World Wide Web Consortium (W3C) measures the accessibility of a website based on how easily users can perceive, understand, navigate, and interact with the domain.


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Google explains accessibility as:

Is accessibility a legal requirement?

Laws, policies, guidelines, rules and regulations relating to website accessibility differ from country to country.

For example, the United States is governed by the Americans with Disabilities Act of 1990 (ADA).


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While the UK refers to the Equality Act 2010.

However, the WCAG 2.0 level AA guideline is the most widely used standard around the world, including within the ADA.

Wix Accessibility Assistant

Historically, Wix has created guides and resources to help its users understand and resolve accessibility issues and automate as much as possible for ease of use.

The Accessibility Assistant is his latest attempt to make the whole process as easy as possible for his users.

Wix Accessibility Wizard ToolImage approved for use by Wix

The tool is manually triggered to crawl the entire site and can be accessed from the backend of any live or authored page.

Issues Identified in the Wix Accessibility Assistant

The wizard identifies issues and prompts the user to resolve reported issues with an easy-to-follow description in the wizard, typically by clicking a button, adjusting a slider, or adding alt text.


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Accessibility issues that can be resolved in the wizard include:

  • Alternative text.
  • Color contrast.
  • Site language setting to match the language of the content.
  • Visual indicators.
  • “Skip to content” button.
  • Single main header.
  • No title skipped.
  • Meaningful page names.

Some issues cannot be detected by the Wix Accessibility Assistant, such as:

  • Link text.
  • Text in the image.
  • Use of color.
  • Expanded content.
  • Accessibility statement and media alternatives.

However, there are plenty of resources attached to the tool to help the user find and fix these issues on their own.

Wix Accessibility Assistant Verification CompletedImage approved for use by Wix

After the verification is complete, the tool scans the site again to make sure nothing has been broken or that no additional issues have been created before prompting the user to post their changes.


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Who is responsible for ensuring full web accessibility?

When it comes to website accessibility, I admit that I always assumed that was the responsibility of the web development department.

According to Wix and Google, it goes further than that.

When I asked Nir Horesh, the accessibility manager at Wix, about the team he leads, his response surprised me.

After praising his direct team, he went on to tell me that the whole company is part of his larger team, including:

  • Web developers.
  • Project managers.
  • The designers.
  • Content writers.


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If a member of the Wix team touches the site, they are responsible for ensuring full accessibility.

And it seems Google agrees.

They have published guides to help people in different roles improve the accessibility of their site; reinforcing the fact that the responsibility does not lie entirely with the development team:

Google accessibility guides

Why all businesses should review their website accessibility

While there is an overlap between website accessibility and SEO, anyone working on a website should understand that the practice goes beyond increasing rankings.


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It is our ethical and moral responsibility to ensure that everyone has access to and has a positive experience of the wealth of information available online.

Further reading and sources:

Google Web Basics: Accessibility
What are the WCAG compliance levels?
Wix accessibility

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